Wifi Hotspot Embedded in Forbes Magazine

The current issue of Forbes Magazine has an ad on the inside cover with electronics embedded!  Not just your blinky LED, it's a wifi hotspot with 15 days of cellular service and a LiPo Battery.

The hotspot serves up to 5 devices.  The service is part of the rollout of Microsoft Office 365.

This would me a great gadget to hack - it's cheap, portable (maybe wearable).  Your thoughts?

Engadget: http://www.engadget.com/2013/04/23/magazine-slips-in-a-free-t-mobile-wifi-hotspot/